School children help complete a giant cod sculpture made from old EU fisheries reports in WWF's fisheries campaign
Asking better questions, clarifying purpose, understanding how change happens and giving people agency are at the core of what we offer.
With extensive experience in developing and delivering successful communications and campaigns targeting a wide variety of political, business and public audiences at national and international levels, The Change Co. offers strategic insight, advice and support to NGOs, foundations, community groups and the private sector.
combining three ingredients for change
establishing what you want to change and why, and setting clear objectives
conducting power and issue analysis, understanding how change can happen, and formulating strategy
creating instrumental communication and giving people agency to drive change
British Youth Council members visit Parliament in The Co-operative's Votes at 16 campaign
making your communications and campaigns more effective
Strategy & Planning
strategy development, power analysis and issue mapping, goal and objective setting, activity planning
Co-ordination & Delivery
campaigns and communications co-ordination, delivery and project management
group work, meeting planning, preparation and facilitation, creative idea development
articles, blogs, opinion pieces, press releases, position papers, message development, editing and proofing
WI members lobby MEPs in Brussels for safer chemicals in WWF UK's Safer Chemicals campaign
Some of Our Projects
Our clients include WWF, The Co-operative, MAVA Foundation, The Global Ocean Commission, Bristol Green Capital, and Transition Montpelier.
for the Global Ocean Commission
Strategic communications for the Global Ocean Commission, an independent international commission on ocean governance, working with partners Brand Union and Communications Inc to deliver the Commission's final report, together with a change.org global petition and a call on government, business and civil society to join Mission Ocean.
Stop Bankrupting Our Oceans
Co-ordinating innovative European campaign for WWF on the reform of the Common Fisheries Policy. Working with partners and other NGOs to galvanise action on overfishing and help reframe the debate on the fisheries crisis. Lots of online activity – see Stop Bankrupting Our Oceans, Paint A Fish, All Aboard! and read all about it here.
"When WWF started its European-wide campaign on the Common Fisheries Policy in 2012, the challenge was to moderate campaign strategy and bring together activities across six different offices. Impressively, Justin coordinated the team with heart and soul, kept our feet on the ground, and helped us realise and deliver good ideas and plans.”
Daniel Goliasch, WWF Germany
for the MAVA Foundation
Strategic research and development for the MAVA Foundation informing the creation of a brand new programme on consumption and sustainable economy.
"Justin was a great help to us in developing our thinking on a new sustainable economy programme. He kick-started the process with an insightful scoping exercise and accompanied us through various steps in shaping what is now a successful new programme in our portfolio."
Lynda Mansson, Director General, MAVA Foundation
Frack Free Future
for The Co-operative
Designing and helping deliver part of a major climate change campaign for The Co-operative exposing the risks of shale gas exploitation, engaging UK communities in frack free campaigning and promoting community renewable energy through a civil society alliance in collaboration with Forum for the Future.
WWF UK blood tests whole families looking for inter-generational chemical contamination
I am an independent campaigns and communications professional with over fifteen years’ campaigning experience across various issues including climate change, renewable energy, forests, young people, marine and fisheries, toxic chemicals, forests and sustainable tourism.
I learnt my 'trade' in the early 2000s at WWF UK where I had the opportunity to collaborate with Chris Rose of Campaign Strategy to design and lead a ground-breaking campaign for safer chemicals in collaboration with the Women's Institutes and The Co-operative Bank - a middle England coalition par excellence. For the campaign, we conducted various waves of blood testing, looking for hazardous and persistent chemicals in people's bodies, and then we took our results to MEPs in Brussels to demand better control of chemicals through new EU wide legislation known as REACH. The campaign was built on a 'survey discover act' model - Chris has written about it here.
Later I moved to WWF International in Switzerland to campaign on European fisheries and also coral reefs, supporting WWF's Coral Triangle initiative, including commissioning Jürgen Freund to document the region in a photographic expedition with the aim of putting the Coral Triangle on the map and establishing a new natural global icon akin to the Amazon or the Great Barrier Reef.
Later still, in 2009, I joined The Co-operative in Manchester to run their ethical campaigns team as was where I helped develop and run campaigns on lowering the voting age, climate change, tar sands, shale gas and renewable energy. During this time we kicked off various local community-led 'frack free' campaigns that are still going strong today.
Since 2011, through The Change Co., I have been offering a range of consultancy services in support of campaigns and communications for social and environmental change.
I work both independently and with a number of collaborators depending on the needs and demands of the project at hand.
I am based in Montpelier in Bristol – gateway to the west country! When not campaigning, I like to cycle, walk, surf, spend time in Nature, take photographs and play guitar. I also work occasionally as a Nature-based rites of passage guide and am a director of Pale Blue Dot, a Community Interest Company in Bristol that supports leadership in sustainability.
Before I became involved in environmental and social campaigning, I worked in television documentaries for almost ten years learning something about visual storytelling - which is important in a good campaign.
On the qualifications front I hold Bachelor’s degrees in History and Psychology, and a Master’s degree in Global Environmental Change & Policy as well as a Postgraduate Diploma in Psychotherapeutic Studies.
on change, campaigning and other miscellany