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          • Powered By
            Strikingly
            • strategy, campaigns and storytelling for change

              consultancy services provided by Justin Woolford

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              School children help complete a giant cod sculpture made from old EU fisheries reports in WWF's fisheries campaign

            • on Strategy

              If a vision without action is a dream, a campaign or content without strategy is a waste of time.

               

              Asking better questions, clarifying purpose, understanding how change happens, creating great content, and giving people agency are at the core of what I offer.

               

              Developing and delivering communications, campaigns and content targeting political, business and public audiences, I provide strategic insight, advice and support to NGOs, foundations, community groups and the private sector.

               

              Stop campaigning and communicating on a wing and a prayer. Start a conversation with society.

              Musical frack free protest march at Camp Frack.
              Frack free protesters gather at the first Camp Frack.
              A fishermen holds up a yellowfin tuna in the Philippines, heart of the Coral Triangle.
              Stinky Fish - still the MSC's biggest fan ...
              The Co-operative's 'Tarnished Earth' photo exhibition on tar sands in Brussels.
              Blood testing for hazchems across generations in WWF UK's Chemicals & Health Campaign.
              Helping to build a cod sculpture in Bremen from old EU reports in WWF's fisheries campaigning.
              Chefs in Brussels protest against failing fish stocks in WWF's fisheries campaigning.
            • my Approach

              combining three ingredients for change

              Purpose

               

              establishing what you want to change and why, and setting clear objectives

              Strategy

               

              conducting power and issue analysis, understanding how change can happen, and formulating strategy

              Agency

               

              creating instrumental communication and giving people agency to drive change

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              British Youth Council members visit Parliament in The Co-operative's Votes at 16 campaign

            • useful Services

              making your communications, content and campaigns more effective

              Campaign Strategy & Planning

              campaign strategy development, power analysis and issue mapping, goal and objective setting, activity planning

              Content Strategy & Storytelling

              content strategy, features, articles, blogs, opinion pieces, press releases, position papers, messaging, editing and proofing

              Co-ordination & Delivery

              campaigns and communications co-ordination, delivery and project management

              Facilitation

              group work, meeting planning, preparation and facilitation, creative idea development

               

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              Smallholders, acacia and certification in Vietnam with WWF

            • my Storytelling

                

              Good stories move and motivate. They bind us together. And like prayers, help us make common cause. They go beyond facts and figures and show us what really matters.

               

              I write about (and also photograph) people, nature, change and sustainability.

               

              Finding and telling stories that make a difference is my passion.

               

              From profiles, opinion pieces and propositions to investigative features and in-depth essays, I can help you create stories and content that deliver insight, impact and engagement across digital and social channels.

               

              With expertise in sustainability, conservation and environmental campaigning, I am an experienced writer and editor (and half-decent photographer) able to create engaging character-led content.

               

              Check out some of my words and stories below ...

            • my Portfolio

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              "He's looking after your future, will you look after his?"
              WI members lobby MEPs in Brussels for safer chemicals in WWF UK's Safer Chemicals campaign

            • some Clients & Projects

              My clients include WWF, The Co-operative, MAVA Foundation, The Global Ocean Commission, Bristol Green Capital, and Transition Montpelier.

              Investing in People & Nature

              for the MAVA Foundation

              Crafting short inspiring copy and conservation stories and content for the MAVA Foundation's new website.

              Partnership Advocacy & Communications

              for WWF

              Offering strategic communications and advocacy for WWF International's Global Partnerships team, supporting corporate stewardship and business engagement with corporate partners like IKEA and Mondi.

              Conservation Stories

              for the MAVA Foundation

              Researching and writing inspiring conservation stories and related content for the MAVA Foundation's summary annual reviews - enjoy the latest set of stories here!

              Mission Ocean

              for the Global Ocean Commission

              Strategic communications for the Global Ocean Commission, an independent international commission on ocean governance, working with partners Brand Union and Communications Inc to deliver the Commission's final report, together with a change.org global petition and a call on government, business and civil society to join Mission Ocean.

              Stop Bankrupting Our Oceans

              for WWF

              Co-ordinating innovative European campaign for WWF on the reform of the Common Fisheries Policy. Working with partners and other NGOs to galvanise action on overfishing and help reframe the debate on the fisheries crisis. Lots of online activity – see Stop Bankrupting Our Oceans, Paint A Fish, All Aboard! and read all about it here.

               

              "When WWF started its European-wide campaign on the Common Fisheries Policy in 2012, the challenge was to moderate campaign strategy and bring together activities across six different offices. Impressively, Justin coordinated the team with heart and soul, kept our feet on the ground, and helped us realise and deliver good ideas and plans.”

              Daniel Goliasch, WWF Germany

              Sustainable Economy

              for the MAVA Foundation

              Strategic research and development for the MAVA Foundation informing the creation of a brand new programme on consumption and sustainable economy.

              "Justin was a great help to us in developing our thinking on a new sustainable economy programme. He kick-started the process with an insightful scoping exercise and accompanied us through various steps in shaping what is now a successful new programme in our portfolio."

              Lynda Mansson, Director General, MAVA Foundation

              Frack Free Future

              for The Co-operative

              Designing and helping deliver part of a major climate change campaign for The Co-operative exposing the risks of shale gas exploitation, engaging UK communities in frack free campaigning and promoting community renewable energy through a civil society alliance in collaboration with Forum for the Future.

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              BYC members discuss democracy and voting reform with Caroline Lucas MP in The Co-operative's Votes at 16 campaign

            • my Social

              for the latest content, go straight to the source @TheChangeCo

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              WWF UK blood tests whole families looking for inter-generational chemical contamination

            • my Story

                

              I am a strategist, campaigner, writer and storyteller with over twenty years’ experience across various issues including climate change, renewable energy, forests, young people, marine and fisheries, toxic chemicals, forests and sustainable tourism.

               

              I learnt my 'trade' in the early 2000s at WWF UK where I had the opportunity to collaborate with Chris Rose of Campaign Strategy to design and lead a groundbreaking campaign for safer chemicals in collaboration with the Women's Institutes and The Co-operative Bank - a middle England coalition par excellence. For the campaign, we conducted various waves of blood testing, looking for hazardous and persistent chemicals in people's bodies, and then we took our results to MEPs in Brussels to demand better control of chemicals through new EU wide legislation known as REACH. The campaign was built on a 'survey-discover-act' model - Chris has written about it here.

               

              Later, I moved to WWF International in Switzerland to campaign on European fisheries and also coral reefs, supporting WWF's Coral Triangle initiative, including commissioning Jürgen Freund to document the region in a photographic expedition with the aim of putting the Coral Triangle on the map and establishing a new natural global icon akin to the Amazon or the Great Barrier Reef.

               

              Then in 2009, I joined The Co-operative in Manchester to run their ethical campaigns team as was where I helped develop and run campaigns on lowering the voting age, climate change, tar sands, shale gas and renewable energy. During this time we kicked off various local community-led 'frack free' campaigns that are still going strong today.

               

              Since 2011, through The Change Co., I have been offering a range of consultancy services in support of campaigns and communications for social and environmental change, as well as developing online content, stories and editorial.

               

              I work both independently and with a number of collaborators depending on the needs and demands of the project at hand.

               

              I am based in Montpelier in Bristol – gateway to the west country! When not campaigning, I like to cycle, walk and spend time in Nature, take photographs and play guitar. I also work occasionally as a Nature-based rites of passage guide and mentor.

               

              Before I became involved in environmental and social campaigning, I worked in television documentaries for almost ten years learning something about visual storytelling - which is important in a good campaign.

               

              On the qualifications front I hold Bachelor’s degrees in History and Psychology, and a Master’s degree in Global Environmental Change & Policy as well as a Postgraduate Diploma in Psychotherapeutic Studies.

               

            •  first Contact

              Whether you need a dose of strategy, clear content or inspiring storytelling, please get in touch.

              I look forward to exploring how we can work together.

              Phone

              +44 (0)7772 272 624

              Skype

              justinwoolford

              Mail

              justin@thechangeco.org

              Twitter

              @TheChangeCo

            © 2015

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