If a vision without action is a dream, a campaign or content without strategy is a waste of time.
Asking better questions, clarifying purpose, understanding how change happens, creating great content, and giving people agency are at the core of what I offer.
Developing and delivering communications, campaigns and content targeting political, business and public audiences, I provide strategic insight, advice and support to NGOs, foundations, community groups and the private sector.
Stop campaigning and communicating on a wing and a prayer. Start a conversation with society.
combining three ingredients for change
establishing what you want to change and why, and setting clear objectives
conducting power and issue analysis, understanding how change can happen, and formulating strategy
creating instrumental communication and giving people agency to drive change
making your communications, content and campaigns more effective
Campaign Strategy & Planning
campaign strategy development, power analysis and issue mapping, goal and objective setting, activity planning
Content Strategy & Storytelling
content strategy, features, articles, blogs, opinion pieces, press releases, position papers, messaging, editing and proofing
Co-ordination & Delivery
campaigns and communications co-ordination, delivery and project management
group work, meeting planning, preparation and facilitation, creative idea development
Good stories move and motivate. They bind us together. And like prayers, help us make common cause. They go beyond facts and figures and show us what really matters.
I write about (and also photograph) people, nature, change and sustainability.
Finding and telling stories that make a difference is my passion.
From profiles, opinion pieces and propositions to investigative features and in-depth essays, I can help you create stories and content that deliver insight, impact and engagement across digital and social channels.
With expertise in sustainability, conservation and environmental campaigning, I am an experienced writer and editor (and half-decent photographer) able to create engaging character-led content.
Co-ordinating innovative European campaign for WWF on the reform of the Common Fisheries Policy. Working with partners and other NGOs to galvanise action on overfishing and help reframe the debate on the fisheries crisis. Lots of online activity – see Stop Bankrupting Our Oceans, Paint A Fish, All Aboard! and read all about it here.
"When WWF started its European-wide campaign on the Common Fisheries Policy in 2012, the challenge was to moderate campaign strategy and bring together activities across six different offices. Impressively, Justin coordinated the team with heart and soul, kept our feet on the ground, and helped us realise and deliver good ideas and plans.”
"Justin was a great help to us in developing our thinking on a new sustainable economy programme. He kick-started the process with an insightful scoping exercise and accompanied us through various steps in shaping what is now a successful new programme in our portfolio."
Lynda Mansson, Director General, MAVA Foundation
Frack Free Future
for The Co-operative
Designing and helping deliver part of a major climate change campaign for The Co-operative exposing the risks of shale gas exploitation, engaging UK communities in frack free campaigning and promoting community renewable energy through a civil society alliance in collaboration with Forum for the Future.
for the latest content, go straight to the source @TheChangeCo
I am a strategist, campaigner, writer and storyteller with over twenty years’ experience across various issues including climate change, renewable energy, forests, young people, marine and fisheries, toxic chemicals, forests and sustainable tourism.
I learnt my 'trade' in the early 2000s at WWF UK where I had the opportunity to collaborate with Chris Rose of Campaign Strategy to design and lead a groundbreaking campaign for safer chemicals in collaboration with the Women's Institutes and The Co-operative Bank - a middle England coalition par excellence. For the campaign, we conducted various waves of blood testing, looking for hazardous and persistent chemicals in people's bodies, and then we took our results to MEPs in Brussels to demand better control of chemicals through new EU wide legislation known as REACH. The campaign was built on a 'survey-discover-act' model - Chris has written about it here.
Later, I moved to WWF International in Switzerland to campaign on European fisheries and also coral reefs, supporting WWF's Coral Triangle initiative, including commissioning Jürgen Freund to document the region in a photographic expedition with the aim of putting the Coral Triangle on the map and establishing a new natural global icon akin to the Amazon or the Great Barrier Reef.
Then in 2009, I joined The Co-operative in Manchester to run their ethical campaigns team as was where I helped develop and run campaigns on lowering the voting age, climate change, tar sands, shale gas and renewable energy. During this time we kicked off various local community-led 'frack free' campaigns that are still going strong today.
Since 2011, through The Change Co., I have been offering a range of consultancy services in support of campaigns and communications for social and environmental change, as well as developing online content, stories and editorial.
I work both independently and with a number of collaborators depending on the needs and demands of the project at hand.
I am based in Montpelier in Bristol – gateway to the west country! When not campaigning, I like to cycle, walk and spend time in Nature, take photographs and play guitar. I also work occasionally as a Nature-based rites of passage guide and mentor.
Before I became involved in environmental and social campaigning, I worked in television documentaries for almost ten years learning something about visual storytelling - which is important in a good campaign.